According to the company, the developers of the Hey email client clearly violated the rules of the store.
Apple will not change the rules of the App Store due to developer complaints about being forced to introduce payment within applications. According to the company, the Hey mail service application simply does not work on iOS, and its creators committed a deliberate violation of the rules. This was told by Apple Vice President Global Communications Phil Schiller in a letter to TechCrunch.
The top manager called the cause of the Hey situation a problem with the application. The mentions of subscriptions and the possibility of payment, as well as registration, were removed from the iOS version – through it one could only log into the account if it was already registered and paid elsewhere.
You download the application and it does not work – this is not what we want to see in the store. That is why Apple requires payment within the application to offer the same functionality as anywhere else.
Apple Vice President Global Communications
As TechCrunch noted, the “read” mode, when you can’t pay or register anything through the application, in most cases really violates the rules of the App Store. Apple officially makes exceptions only for certain types of content – music, books and movies.
According to Schiller, Hey is clearly not an exception, and Apple is not going to expand them. “Email has never been and is not an exception to the rule,” said the company’s vice president.
At the same time, the top manager admitted that the application was initially allowed into the store by mistake and should have been rejected. According to Schiller, Apple does not require the introduction of payment in applications in order to receive part of the developers ’profit.
The vice president noted that the creators of Hey could solve the problem in other ways: for example, to set different prices in the application and on the site, as well as to release a free version, the possibilities of which would be expanded through a purchase on the site. But if the application charges a fee, Apple requires developers to use the company’s internal payment and payment system so that the user experience in the application is “good and safe,” Schiller explained.
In a letter that Apple sent including to Hey developers, the company separately emphasized that Basecamp (the creator of the mail service) has released several applications on the App Store. But over the past eight years, not one of them has used internal payments, and, accordingly, the company could not get any benefit from it. As a solution, the company also offered developers to release a free version of the service on iOS.
On June 16, Ruby on Rails creator and Basecamp founder David Heinemeyer Hansson complained on Twitter about forcing Apple to introduce payment inside Hey. He compared the company with the mafia and said that the developers were forbidden to release updates and threatened to remove the application for breaking the rules.