The nubia brand redid the logo – so that “Generation Z” could understand it

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A sub-brand of ZTE decided to redesign the logo. Nubia took such a step for the sake of the “generation Z”, which will focus on the company’s products. The logo lost stylized letters, so the perception of the name was simplified: now it is nubia that is read, not nuoio (there may be other options).

In addition to changing the logo, the nubia brand intends to introduce a wider range of products on the market than just smartphones. The company will focus on “smart lifestyle gadgets” for young people.

According to the definition, “generation Z” includes those born in the period from the mid-90s of the last century to the beginning of the “noughties”.


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