BMW showed a new logo

BMW for the first time in 23 years updated the logo. Now it uses white and blue colors. The black ring was made transparent.

The company said that the new logo symbolizes the openness and transparency of BMW. With it, the automaker plans to attract new young customers.

From propellers to mixed-up colors ? how the BMW logo was really born | BMW.comDoes the BMW logo represent a propeller? That?s a myth that?s been doing the rounds for 90 years. And why are the state colors of Bavaria the wrong way round? Read about the background and the real story behind the BMW badge

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