In social networks, many found the idea unappetizing.
On February 18, Burger King presented a new commercial with the slogan “Beauty without artificial preservatives.” The company showed what a natural wupper would look like without artificial additives: colorants, flavors and preservatives 34 days after preparation. In the video, the burger is gradually covered with green mold.
In the United States, more than 400 Burger King restaurants sell natural wuppers, and by the end of 2020, the rest of the chain will join. Wopper without artificial additives is already sold in most European countries, reports CNBC.
Back in 2018, McDonald’s refused artificial additives to seven classic burgers, including big mac.
This is how companies react to the trend towards healthy eating in America. According to a study by YouGov, 68% of young Americans prefer natural products and are willing to overpay for quality.
We believe that real food is tastier. That’s why we are working hard to remove preservatives, dyes and flavorings from the food we sell in all countries of the world.
Marketing Director Restaurant Brands International Global
Not all social media users reacted positively to an advertising company with a moldy burger. Some found it unpleasant and admitted that now they do not want to buy a whipper.
I was going to get BK today for lunch, I am earnestly not now because this made it look disgusting. I just saw a whopper commercial on TV, now this undid that. Free advice- delete this tweet.— Joe D. (@BirdOPrey5) February 19, 2020
I was going to have lunch at Burger King today, but I won’t do it because the advertising company looks disgusting. Free tip – delete this tweet
The Nasty Patty is real? pic.twitter.com/uyaz7iNFro— Ben Abramowitz (@ben_abramowitz) February 19, 2020
Is… is this supposed to make me want a Whopper?— Vlad Pooty (@vladpooty) February 19, 2020
Does that make me want a whopper?
I get the idea of the ad. But whom tf is gonna look at a 34 day old burger covered in mold and be like,”damn I need that burger”.— Mr. Gamer (@TheCEOofGames) February 19, 2020
I understood the idea of advertising. But whoever looks at the moldy burger and says, “Damn, I want him”
So basically you just admitted that, before this, all other burgers in the menu were full of shit.— GeneralAkAbA (@GeneralAkAbA) February 19, 2020
You just admitted that before your burgers were artificial
In one of the boldest, most bizarre ad campaigns I've ever seen, @BurgerKing uses the "Moldy Whopper" to highlight its pledge against artificial preservatives: https://t.co/qT2rmQ9Rsv pic.twitter.com/Wpexr1xY2u— David Griner (@griner) February 19, 2020
One of the wildest and weirdest ad campaigns I’ve ever seen