Burger King featured a musty burger in a commercial to emphasize its naturalness

In social networks, many found the idea unappetizing.

Burger King Photos

On February 18, Burger King presented a new commercial with the slogan “Beauty without artificial preservatives.” The company showed what a natural wupper would look like without artificial additives: colorants, flavors and preservatives 34 days after preparation. In the video, the burger is gradually covered with green mold.

Burger King Video

In the United States, more than 400 Burger King restaurants sell natural wuppers, and by the end of 2020, the rest of the chain will join. Wopper without artificial additives is already sold in most European countries, reports CNBC.

Back in 2018, McDonald’s refused artificial additives to seven classic burgers, including big mac.

This is how companies react to the trend towards healthy eating in America. According to a study by YouGov, 68% of young Americans prefer natural products and are willing to overpay for quality.

We believe that real food is tastier. That’s why we are working hard to remove preservatives, dyes and flavorings from the food we sell in all countries of the world.

Fernando Machado

Marketing Director Restaurant Brands International Global

Not all social media users reacted positively to an advertising company with a moldy burger. Some found it unpleasant and admitted that now they do not want to buy a whipper.

I was going to have lunch at Burger King today, but I won’t do it because the advertising company looks disgusting. Free tip – delete this tweet

Does that make me want a whopper?

I understood the idea of ​​advertising. But whoever looks at the moldy burger and says, “Damn, I want him”

You just admitted that before your burgers were artificial

One of the wildest and weirdest ad campaigns I’ve ever seen

We will be happy to hear your thoughts

      Leave a reply

      Wishlist 0
      Continue Shopping
      Compare items
      • Total (0)