According to the estimates of the Polish publication GRYOnline, the cost of renting a billboard on the main square of the American metropolis will cost a Polish studio about $ 1.5 to $ 4 million per month.
CD Projekt Red teamed up with Cyberpunk 2077 regional distributor Warner Bros. Interactive Entertainment – rented an interactive NASDAQ MarketSite to advertise the game.
The screen is located on the Condé Nast Building and occupies about eight floors. The NASDAQ MarketSite is composed of eight displays with window cutouts; the total area of the panel is about 1000 square meters.
For what period CDPR ordered the Cyberpunk 2077 ad on the NASDAQ MarketSite is unknown. The game is due out on December 10, 2020 on PC, PS4 and Xbox One.