In October, the company introduced the Pro version of the headphones, which cost 21 thousand rubles.
Apple is developing a budget version of AirPods. This was reported by Digitimes, citing industry sources. Presumably, the new product will be called AirPods Pro Lite. Release date has not yet been specified.
The development details and specifications of AirPods Pro Lite are not disclosed. The source said that Apple is also developing a new Apple Watch, iMac and iPad. He clarified that the iPad and Apple Watch are likely to come out after September 2020.
The publication also said that Apple seeks to increase production capacity in Taiwan due to the epidemic of the coronavirus Covid-19 in China. Due to the disease, the company had problems with the supply of raw materials for the production of equipment in China.
In October 2019, the company introduced AirPods Pro with active noise reduction. They differ from the second version of the headphones in an updated design and a higher price. They can be purchased at the official store for 21 thousand rubles.
At the end of 2019, AirPods became the most popular wireless headphones in the world. According to the analytic firm Strategy Analytics, Apple’s share in this area exceeded 50%. In addition, the company received 71% of the sales of all wireless headphones.