Dogs and cats instead of cupboards and pans.
A new section “Home with a friend” has appeared on the IKEA Russian site , in which cats and dogs from shelters, rehabilitation centers, aid funds and public organizations for the protection of animals are presented instead of goods. Under the photo of each pet, its name, gender and age are indicated, and instead of the price – a pictogram in the form of a heart.
You can get more information about each animal by clicking on its photo: the link leads to a page in the shelter or in the organization where it is contained. IKEA promised that the section will be replenished, and when the pet finds a home, a note “already at home” will appear under his photo on the site.
The project involves the city of IKEA stores in Russia.
In October 2019, the Russian branch of the company already held the campaign of the same name: then in the interiors of the shops were placed figures of real dogs and cats from shelters with information about them.