MTS: research has shown that Russians are less likely to buy new smartphones

The MTS operator has published data from a study of anonymized data of its users – as it turned out, in 2020, Russians began to change old smartphones less often for new ones, the average period of use of one device in the operator’s network is now 39 months.

According to MTS, back in 2019 this figure was 33 months, in 2018 – 30 months. Also, over the past five years, the number of people who change their smartphone less often than once every three years has significantly increased – in 2015 there were 19.2% of them, and now it is already 48.7%.

In 2020, only 13% of MTS subscribers replaced their devices less than a year old with even newer ones, while in 2019 there were 18% of them. But the changes have hardly affected users in the 18-35 year old group; for several years now, about 20% of young people have been buying new smartphones every year.

The slowdown in the update rate is associated with the fact that modern devices have a much greater “margin of safety” than 5-7 years ago, and remain comfortable for users for a longer time. Demand for new models will likely start to grow with the widespread adoption of 5G networks, but this is likely to happen only in 3-4 years.
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