AMD and NVIDIA unleashed a tough fight for the middle segment of the market. Players are in the black.
On January 17, NVIDIA announced a reduction in the recommended price of one of the most popular gaming graphics cards on the market – GeForce RTX 2060. Now it is sold for $ 299 (~ 18,400 rubles at the current rate) in the official NVIDIA store in the USA. In official Russian retail prices for non-reference models so far start at 22 thousand rubles.
According to media reports , the company took such a move in response to the imminent release of AMD Radeon RX 5600XT, a mid-range graphics card based on Navi architecture. The novelty will go on sale in the United States on January 21 at a price of $ 279 and in terms of power, as the manufacturer promises, it will occupy a niche between the GeForce GTX 1660Ti and GeForce RTX 2060.
On the same day, it turned out that AMD sent a new firmware to partners, which increases the power of the Radeon RX 5600XT by more than 8%. According to the HKEPC resource , AMD sent a special vBIOS to companies manufacturing non-reference models RX 5600XT, which allows to increase the heat packet (and, accordingly, power consumption) of the graphics chip from 150 W to 160 W. This was previously reported by the _Rogame dataminer .
This is also confirmed by the site of Saphire , one of the largest manufacturers of Radeon graphics cards, which changed the declared characteristics of the RX 5600 XT Pulse. The power of the GPU in Boost mode increased from 1620 MHz to 1750 MHz, and the memory bandwidth from 12 Gbit / s to 14 Gbit / s, which corresponds to overclocking the video memory frequency.
Videocardz experts suggest that other manufacturers can also increase the power of their cards, which will allow their versions of the RX 5600XT to come close to the gaming performance of the GeForce RTX 2060.
According to Steam, the GeForce RTX 2060 is the most popular video card of the current generation, it is installed in computers by 2.98% of users and ranks sixth in the overall ranking after the GTX 1060, GTX 1050Ti, GTX 1050, GTX 1070 and GTX 960.
Earlier, the head of AMD Lisa Su announced that by the end of the year the company plans to release the flagship RX 5900XT graphics card, which will receive support for hardware ray tracing and will become a competitor to the RTX 2080 Ti.