It seems that this was an early announcement.
Pitchford posted a post on Twitter, but deleted the post shortly after posting.
Probably, the announcement was to take place at the PAX East exhibition, which will be held from February 27 to March 1 in Boston.
Eli Roth is best known for his work on horror films, in particular on the Hostel Hostel franchise. The Borderlands movie should be his first game-based film.
The film adaptation of Borderlands became known last year – then sources wrote that the main character in the film would be a girl.