The musician announced the start of the draw for exclusive Nike sneakers on his social networks – for the first time they could be seen in a PS5 commercial with the rapper. At the same time , the sale of a new merch with the PlayStation theme began on the official website .
The new Nike Dunk Low features Scott’s signature inverted swoosh design (Nike emblem). The Cactus Jack and PlayStation logo is sewn onto both sides of the sneaker, along with the lettering in English and Japanese. The same inscription in two languages is on the soles of the shoes.
Apparently, these sneaker models will not go on sale separately and will be available only as part of a drawing among US residents. Previously, the network reported that third-party manufacturers are already making fakes of these models.
For purchase on Scott’s website, there is a separate merch from the PlayStation, such as T-shirts, hoodies, backpacks and other accessories.
At the end of October 2020, Sony announced that Scott had become a strategic partner for PlayStation. Together with his Cactus Jack brand, the musician will work on projects to attract a new audience.