“Smart” sorting and no “extra” letters for $ 99 per year: Basecamp introduced a beta version of the Hey mail service

The user can immediately put “dislike” to the sender and unsubscribe, keep read messages and attachments in sight and save fragments of letters.

Basecamp, an American service for project management and teamwork, introduced a beta version of the Hey email service for a subscription for $ 99 per year (about 6,790 rubles). The Verge has published a review of the service.

Creating Hey, the founders were guided by experience with Gmail, Outlook, Hotmail and other services. Thanks to this, they were able to understand what email should be, the publication notes.

Hey believes that there should be only three categories of letters in an email: letters that need to be answered, letters that the user wants to read, and receipts. The service philosophy follows from here – only a limited number of people can send letters.

When a user first receives an email at hey.com, the service will ask if he would like to receive emails from this sender. When you click on the dislike button, the sender will disappear from the mailbox “forever,” indicates The Verge. However, sender letters can be restored in the settings.

“We are committed to ensuring that you actually receive fewer emails,” said Jason Fried, co-founder and CEO of Basecamp.

By default, all “approved” senders fall into the Inbox folder, which Hey calls Imbox (short for important box). Probably, the user will want to store letters from friends, family and colleagues in it, the newspaper notes.

All unread letters appear above, and previously read mail appears below in the reverse chronological order. Unlike Gmail, which asks to archive all old letters and search if necessary, Hey keeps them in sight.

The service also allows you to collect receipts, delivery notifications and other documents in a separate folder Paper Trail. For longer emails like newsletters or electronic directories, there is The Feed folder, where you can view messages as an RSS feed.

Under each incoming letter there are buttons “Reply now” and “Reply later.” When you click on the second button, the letter will get to the bottom of the Imbox. The user will be able to immediately see all the letters that need to be answered: the text of the letter and the window for replying will be located next to each other.

Hey also made a folder for letters that the user would like to have on hand – for example, a movie ticket or a boarding pass. The user can mark such a letter as “Pending”, and it will be displayed in a separate tab.

The service also has a tool for viewing files: when you click on “All files”, the user will see all the attachments that were sent to him, in reverse chronological order. “The feature is hardly revolutionary, but could be a revelation to Gmail users,” notes The Verge.

When you click on the selected file, the user will not be able to see its contents, instead, the service will download the file to the computer.

The user can add labels to letters and group them, however, the service does not have flags, asterisks or other similar tools. According to Fried, this is a workaround – an asterisk can mean anything from a million things.

Another nice feature, according to The Verge, is Hey’s Clippings. If the user likes something in the letter, he can select and save the fragment, and then return to it at any time. For example, a function can be used to quickly access an order number.

In addition, in Hey, users can change the subject line to a more understandable and more convenient for themselves – for the sender it will remain the same. If someone sends a separate letter on the same topic instead of the answer in the thread, the user can simply combine them.

The service blocks all tags for tracking and will insist on the use of two-factor authentication – including through a QR code. The application will not send notifications of new letters if the user does not allow this in the settings. “Hey is so skeptical of the idea of ​​email that the user will have to include notifications for each sender,” the publication notes.

Basecamp co-founder Jason Fried shows the Hey interface and explains why the service is better than regular mail

Hey is not the first independent email service, The Verge points out. For example, ProtonMail encrypted mail was open to all comers in 2016. Recently, Superhuman has been popular in Silicon Valley – a service for $ 30 per month “parses mail faster than anything.” In addition, for the usual Gmail or Outlook, there are many extensions that can copy the features of Hey.

But Hey is distinguished by audacity, The Verge notes: Basecamp has only 56 people who have created an email platform and six clients in two years – for iOS, Android, Mac, Windows, Linux and the web version. The waiting list has registered more than 50 thousand people, the publication indicates.

Until July 2020, you can try the service only by invitation. To receive it, you need to send an application to [email protected] and describe your thoughts about e-mail.

“This is the most ambitious thing we have ever done, and the most stupid thing is in the best sense of the word,” says Fried: “We just want to present an alternative.”

According to Freed, he will be happy if Hey can attract at least 100 thousand users. In the future, the company plans to release a business version with features for teams.


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