Variety: Spotify will launch in Russia on July 15 – with MTS as a partner

On the eve of the service appeared in Russian advertising. Maybe this day will finally come.

Spotify Russian-language advertisement, which was noticed in the service in July

The music streaming service Spotify will be launched in Russia on July 15. This was reported by Music Business Worldwide and confirmed by Variety sources. The source of also called July a “window” for launching the service.

According to MBW, MTS will be the first Spotify partner in Russia. Earlier this wasreported by Kommersant, calling autumn the planned launch window. Representatives of Spotify declined to comment.

According to source, in June the company returned to negotiations with artists – they were suspended due to the coronavirus pandemic and quarantine measures. According to the interlocutor, the Spotify head office has given the order to start a promotional company in Russia. At least two artists began work on creating playlists and promoting service on social networks.

The day before, they shared a find in social networks – while using the service in Russia, a Russian-language advertisement appeared, offering to try a Premium subscription. The first month of the premium account was promised for free. The subscription price was not indicated, but previously the media reported that it would amount to 169 rubles per month – the same amount in Russia is Apple Music and Yandex.Music.

Spotify has a complicated story in Russia – the launch has been repeatedly delayed for various reasons. Initially, it was supposed to take place in 2014, then the start was postponed to 2015, but then all work on launching in the Russian Federation was turned off. Since 2018, Russian-speaking users have been waiting for the end of the second attempt by Spotify to officially appear in Russia – the media have repeatedly talked about the imminent release on the local market, but it constantly broke down.

It turned into a meme of “endless waiting.”


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